Julie has 20 years of experience in marketing for international technology companies. Julie began her marketing career in KnowledgeWare Inc.’s German office being promoted to an international marketing role out of its Paris headquarters in 1993. Returning to the US, she served as Marketing Manager and then Director for Germany-based startup R&O Inc. (repository technology) in Walnut Creek California.
When R&O relocated to the East Coast she decided to stay in California, taking the role of Marketing Manager for UK-based SELECT Software Tools, as the company began its launch into the US Market. At SELECT, Julie was promoted to Director and then VP of Global Marketing, responsible for international marketing strategy and programs as well as investor and public relations. She led all aspects of global marketing for the US, Europe, UK and Australian markets. In 1996 she led the investor and public relations that helped the company complete its successful NASDAQ IPO. After SELECT she started her own PR company (Bassett PR & Marketing) focused on helping small technology companies and startups with branding, positioning, and public relations.
In 2003 she co-founded DATAllegro and served as VP of Marketing. At DATAllegro she played a key role in establishing the company as a leading data warehouse appliance vendor. DATAllegro was acquired by Microsoft in 2008. She was then hired by Microsoft as a Marketing Programs Manager.